Go from Data to Dollars
with Online Marketing Analytics Degree

Get Started in a Growing Field

As the first Master of Management, Marketing Analytics degree (MMA) in North Carolina––housed in the NC State Poole College of Management––the program gives you the necessary skills to prepare for trending job openings, such as marketing analysts, market research analysts, marketing managers, among others.

With a business analytics job growth outlook of 23% by 2026 (much faster than average), educated and talented marketing analysts are in high demand from employers, especially ones like Cisco, Red Hat, and Lenovo.

Whether you are a seasoned marketing professional or starting your career in marketing, our program will prepare you for lifetime career success through rigorous and market-relevant classes, practicum projects and career coaching.

Why NC State’s Master of Management, Marketing Analytics?

• Leaders in business analytics education and research. U.S. News & World Report ranks NC State Poole College of Management business analytics programs among the top 20 nationwide.
• Expert faculty and employer connections. Led by faculty with real-world experience, you’ll learn only the most relevant knowledge and skillsets. Plus, our active partnerships with local companies lead to more opportunities for you.
• A part-time, online flexible program—just for you. Earn your MMA 100% online, or add on-campus experiences, taking classes at our main campus in Raleigh in the evening, engaging in global experiences or participating in in-person career events. Whichever option works best for you, you can expect to complete your degree in 2–3 years.
• Scholarships: Our program offers merit-based scholarships for select prospective students. Apply early!
  
• Apply earned credits towards an MBA. If you decide to take your education further, up to 12 credit hours from your MMA program will count towards NC State’s Jenkins MBA program.
• No GMAT or GRE required. No need to worry about submitting your scores—we don’t require them.
  
  

Ready to start or accelerate your marketing career?

Next Start Date: January 8, 2024

Apply by: November 1, 2023 (final extended deadline)